Fractional Sales · Montréal, Québec

Montreal's bilingual pipeline partner.
Le partenaire bilingue en pipeline de Montréal.

Votre partenaire de développement des ventes - sans le coût d'un employé à temps plein.

Sirelle reaches your prospects natively in English and French with consistent weekly multi-touch outreach across email, phone, and LinkedIn. The goal is simple. A consistent flow of qualified conversations so your business is no longer dependent on inconsistent referrals and missed follow ups.

Built for Greater Montreal businesses that generate interest but lose deals because nobody follows up consistently in English and French.

Book a Free Discovery Call See the Offer

The Problem

You're running your business. No one is selling it.

Every week without focused business development is a week of lost revenue. You know this. But between operations, clients, and everything else - who has the time?

Hiring a full-time sales rep costs $70,000-$100,000 a year before commissions and benefits. Most junior reps take six months to become productive. That's a risk most Quebec SMBs simply can't afford.

There is a better way.

Your pipeline is dry - and you're too busy to prospect consistently.

You've lost deals to competitors who followed up and you didn't.

Your network is untapped - you know the right people but haven't had the bandwidth to reach out.

You can't justify a full-time hire - but you can't afford to keep doing this alone either.

How It Works

Three steps to a working sales engine.

Discovery Call

We spend 45 minutes understanding your business, your ideal client, and where your real opportunities are hiding. No pitch. Just listening.

Custom Outreach Plan

Within one week I deliver a targeted prospecting strategy specific to your market - who to reach, what to say, and how to open the right conversations.

Ongoing Sales Activity

I work as your fractional sales partner - prospecting, outreach, follow-ups, and relationship development. You focus on delivery. I focus on the pipeline.

Why Sirelle

Senior expertise. No middleman.

When you work with Sirelle, you're not getting a junior coordinator or an offshore call centre. You're working directly with Raffi Boyadjian - a trilingual senior sales professional with a career built on relationships, results, and trust.

Raffi Boyadjian · Founder, Sirelle
Laval · Montréal, Québec

30 years of cross-industry B2B sales

Telecom, retail, software, and entrepreneurship - I've sold in every environment a Quebec SMB operates in.

10 years at Bell Canada - Telecom Project Coordination

Enterprise-level project coordination, budget tracking, documentation, and cross-functional team leadership across a 10-year tenure.

Trilingual: English · Français · Armenian

I prospect and close in both official languages - a distinct advantage in the Quebec bilingual market.

Proven entrepreneurial track record

I've owned and operated businesses across multiple sectors. I understand the pressure of being the decision-maker, not just the salesperson.

The bilingual edge that matters: Most outreach companies, offshore agencies, and AI tools cannot prospect natively in both English and French with real Montreal market knowledge. Sirelle can. That is not a feature. That is a defensible advantage your competitors cannot easily replicate.

The Offer

One package. One price. No surprises.

No long-term contracts. No retainer lock-ins. Month-to-month.

Sirelle Sales Partnership

^$1,500

CAD per month · No long term contract

What happens every week

This is a pipeline building service. Sirelle does not close deals or negotiate contracts on your behalf. Sirelle opens the door. You walk through it.

Weekly B2B prospecting - targeted list building and research
Outbound outreach via email, phone, and LinkedIn on your behalf
Lead qualification and discovery call booking on your behalf
Pipeline tracking and weekly activity report
Relationship nurturing and follow-up management
Monthly 60-minute strategy session with you

Book a Free Discovery Call →

One flat rate. No surprises. Cancel anytime.

Get in Touch

Let's talk about your pipeline.

The first conversation is always free. No pressure, no pitch - just an honest look at where your business development stands and what's possible together.

Send an Email →

info@sirelle.ca 514-512-3368 Serving clients across The Greater Montreal Area

Montreal's bilingual pipeline partner.Le partenaire bilingue en pipeline de Montréal.